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Promo Sweater Illustration

A monochrome illustration for the MMI department's annual promotional sweater competition.

Context
Competition
Period
2024
Disciplines
Graphic design

01 / Concept & illustration

Illustration — chest visual Illustration — back visual Sweater mockup — front Sweater mockup — back

Dinosaurs, claws and the MMI spirit

The brief was to design a monochrome illustration to represent the identity of the MMI degree programme. I created two complementary visuals: one for the chest of the garment and one for the back.

For these illustrations, I drew inspiration from the BDE's mascot — a T-Rex. The chest visual features a reinterpreted version of the character alongside the different tracks of the programme. On the back, claw marks evoke the traces left by the dinosaur and progressively reveal icons representing MMI specialities, creating a dynamic composition that naturally moves with the wearer.

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Harmonic

Photo & video coverage at international trade shows, product motion design and web icon animation.

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